OPPORTUNITY TO CONTRACT FOR SERVICES

REQUEST FOR PROPOSAL
GRAPHIC DESIGNER/BROCHURE DESIGNER

Western North Carolina Diversity Engagement Coalition
(WNC Diversity Engagement Coalition)

July 28, 2017 – September 15, 2017

Introduction

WNC Diversity Engagement Coalition is inviting proposals from qualified individuals and organizations in Buncombe County or surrounding areas who are interested in contracting to providing professional graphic design services to support the creation of an organizational brochure.

To be considered, complete proposals must be received no later than 12:00 pm EDT on Friday, July 28, 2017, to the following email address: info@wncdec.com or by completing the form below. Questions may be directed to the email address above.

Incomplete or late proposals will not be considered.

WNC Diversity Engagement Coalition, at its sole discretion, reserves the right to take the following action with regard to these projects and any proposals it receives:

·         Award a contract for any, all, or none of the identified projects;

·         Select more than one contractor for any or all of the identified projects; and/or

·         Further negotiate terms and conditions with any selected contractor. 

WNC Diversity Engagement Coalition Background

Mission: The Western North Carolina Diversity Engagement Coalition is a network of organizations dedicated to increasing diversity, equity, and inclusion.  The WNC Diversity Engagement Coalition brings people together to collectively support the professional development, engagement, and inclusion of multicultural people within the member organizations in Western North Carolina.

Who: With a combined workforce of over 14,500 employees, the following anchor institutions constitute the founding members. In addition, the Asheville Area Chamber of Commerce is a member organization.

·         Asheville-Buncombe-B Technical Community College

·         Buncombe County Government

·         City of Asheville

·         Mountain Area Health Education Center (MAHEC)

·         Mission Health

·         University of North Carolina at Asheville

Timeline Expected: July 28, 2017 through September 15, 2017

This contract can be extended by 30 days by mutual agreement between the WNC Diversity Engagement Coalition and the Contractor.

Payment Arrangements: End of month following each month that an invoice is submitted and approved. Other payment arrangements will be considered.

Out of pocket expenses that are approved in advance will be reimbursed if included on the invoice for the month in which they are incurred.

Project Information

Proposed contract deliverables:
WNC Diversity Engagement Coalition Brochure:

·         An informational brochure about the WNC Diversity Engagement Coalition that captures the heart of the organization

·         A polished and professional brochure that can be used for marketing and educational purposes

·         A print-ready pdf (.125-inch bleed, crop marks, images sized appropriately to maintain the best quality) and a website-compatible electronic version.

·         Recommendations on the size of the brochure given the concept and content.

Content and a draft format will be given to the graphic designer. This brochure will be included in New Member Welcome Packets, distributed at events, and used for general marketing purposes.

Please complete the following proposal section in its entirety to be considered for the project. 

Contact person *
Contact person
Address *
Address
Phone *
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Do you provide printing services? *

EMPLOYMENT OPPORTUNITY

REQUEST FOR PROPOSAL

SOCIAL MEDIA & NETWORKING/MARKETING SPECIALIST

Western North Carolina Diversity Engagement Coalition (WNC DEC)

September 9, 2015 and March 9, 2016

 

Introduction

 

WNC DEC is inviting proposals from qualified individuals and organizations in Buncombe County who are interested in providing professional services to support diversity and inclusion initiatives between September 9, 2015 and March 9, 2016.

 

To be considered, complete proposals must be received no later than 4:00 pm on Friday, August 14, 2015 at the following email address: info@wncdec.com. Questions may be directed to the same email address.

 

Incomplete or late proposals will not be considered.

 

WNC DEC, at its sole discretion, reserves the right to take the following action with regard to these projects and any proposals it receives:

·         Award a contract for any, all, or none of the identified projects;

·         Select more than one contractor for any or all of the identified projects; and/or

·         Further negotiate terms and conditions with any selected contractor.

 

WNC DEC Background

 

Vision: Diversity and inclusion will be a part of the strategic mission for all entities across WNC.

Mission: WNC DEC brings people together to collectively support the professional development, engagement, and inclusion of multicultural people within the member organizations in Western North Carolina. The Diversity Engagement Coalition (DEC) is a network of anchor institutions dedicated to engaging a diverse and inclusive workforce in WNC.

What: Intentional networks of support, development, and practices that increase the diversity of professional and executive talent in WNC and foster work environments that realize the benefit of a fully engaged workforce. These initiatives target strategies that recruit, retain, advance and engage individuals from under represented communities within the coalition. 

Who: With a combined workforce of over 15,000 employees, the following anchor Institutions constitute the founding members. In addition, the Asheville Area Chamber of Commerce is a member organization.

·         A-B Tech

·         Asheville Chamber of Commerce

·         Buncombe County Government

·         City of Asheville

·         MAHEC

·         Mission Health

·         UNC Asheville

How: By building connections across agencies, we align our efforts to build a diverse and inclusive workforce, focusing resources on connecting and engaging professionals in ways that enhance opportunities for support, recruitment, training, sponsorship, and advancement.

 

Timeline Expected: September 9, 2015 through March 9, 2016

 

Payment Arrangements: End of month following each month that an invoice is submitted and approved. Other payment arrangements will be considered.

Out of pocket expenses that are approved in advance will be reimbursed if included on the invoice for the month in which they are incurred.

 

Project Information

Proposed contract deliverables:

Networking Events

  • Monthly Social Events:
    • One per month with a focus on:
      • Creating connections [business networking]
      • Building community [family friendly min. 2 per term]
      • Multipurpose: events targeting middle managers [min. 2 per term]
      • Micro-Educational Events – [min. 1 forum per term]
      • Variety – events should be diverse in content and fun [highly engaging].
  • Manage monthly social budget of $200 per event.
  • Secure a minimum of three (3) Event Sponsor’s.
  • Oversee all logistics for event set-up and break-down
  • Though not mandatory, onsite participation at social events is highly encouraged.

 

Marketing Material Management:

  • Creation and maintenance of marketing kit to include but not limited to:
    • Branded tablecloth
    • Story board
    • Brochures with highlighted success stories and DEC updates/progress
    • Current job postings from member organizations

·         Creation and maintenance of marketing plan to include:

o   Content driven material

o   Images: database

o   Social media cross promotions

o   Update and maintain “distribution list”

§  Collection of names and emails as obtained via socials, events, workshops and new members of DEC.

    • Creation and maintenance of “member POC database” to smoothly facilitate marketing content/materials for community distribution.

 

  • Monthly Newsletters
    • Create email marketing platform [ie: Constant Contact, MailChimp]
    • Create, distribute and maintain monthly newsletters to be distributed to email marketing list.
      • Highlights of upcoming events
      • Community news
      • Member organization highlight
      • Links to update on articles and/or library on website

 

  • Video Testimonial:
    • Organize and produce video testimonials on a “as needed basis” [for marketing purposes on organization’s website, email marketing and social media] for:
      • past and present professional development
      • Special Events
      • Special Projects

 

Management Of Social Media :

  • You Tube Channel – Creation and maintenance of videos

o   -one new Youtube per month: videos can be one of the following in nature/content: testimonial, social/community/or educational highlight

o   -cross promote updated Youtube Channel on all social media platforms and update of website

o   –creation and maintenance of links to be embedded on website

 

  • Facebook –

-increase of 10 new likes per month

-identify and cross promote content with other "like minded" organizations, community leaders, companies, initiatives via Facebook Pages

-minimum one (1) daily posting of content relevant to one of the following as it relates to diversity and inclusion:

o   community events

o   member highlights

o   ALL DEC events, workshops, and/or socials

o   Any and all articles related to:

o   Professional development

o   Benchmark Highlights for Orgs

o   D&I

  • Twitter:
    • 25% increase of followers
    • Actively cross promote member organizations, audience mentions and DEC updates as needed.

 

  • Website – Maintenance, content, blogs, articles and/or tips as it relates to D&I:

o   Posting of two [2] article per month with a focus on:

o   workforce development articles/tips

o   professional development

o   community engagement

o   benchmarks for D&I

*The expectation is for guest blogger and/or members of DEC to contribute to this platform.*

o   Website maintenance to include but not limited to:

o   Monitor email correspondence

o   Add resources to Library Section on Website

o   Actively engage community leaders as guest bloggers

o   Update of Calendar of Events/Events Page

o   Maintain website with a focus on increasing traffic by 50%

o   Attend to any/all updates as required for website to function properly

·         Video Testimonial:

o   Organize and produce video testimonials on an “as needed basis” [for marketing purposes on organization’s website, email marketing and social media] re:

§  past and present professional development

§  Special Events

§  Special Projects

o   Update and maintain videos on website and all social media and marketing platforms.

 

 

 

Please complete the following proposal section in its entirety to be considered for the project.

 

Contact Information 

 

Contact Person: Insert text here

Business Name, if applicable: Insert text here

Address: Insert text here

Phone: Insert text here

Email Address: Insert text here

 

 

 

Proposal for SOCIAL MEDIA & NETWORKING/MARKETING SPECIALIST

 

Provide samples of your communications work for organizations, including websites, Facebook pages, or other social media posts, blogs, etc. This can include links to these sites with explanations about the content and/or images.

Insert text here

 

What is your strategy for managing multiple priorities with various timelines?

Insert text here

 

Briefly describe your experience related to this project. This can include both paid and volunteer positions and/or activities.

Insert text here

 

Identify academic degrees, related certifications, and other related training that you have received and explain how they would support your success on this project.

Insert text here

 

Provide three professional references who have direct knowledge of your expertise and experience related to this project. For each reference, identify name, title, organization, relationship to you, phone, and email address.

Insert text here

 

Identify the hourly fee and describe any applicable packages that you offer with associated pricing. If you have a proposed, not-to-exceed budget for this project, include that as well. Additional explanations may be included.

Insert text here

Seeking Community Representatives!

Western North Carolina Diversity Engagement Coalition is looking for Community Representatives to join our coalition and become a member of the steering committee.  This position would require that the applicant attend two lunch meetings (the first and third Thursday - some absences understood). 

Representatives would be expected to:

  • Provide their perspective on challenges and opportunities as a professional working in Western North Carolina
  • Provide input and ideas about Western North Carolina Diversity Engagement Coalition's initiatives
  • Become an ambassador and recruit other businesses, and community members to participate
  • Connect efforts of Western North Carolina Diversity Engagement Coalition to other community efforts and resources
  • Become a full voting member

The term is a one-year, non-renewing term (so that we can get broad community representation and involvement).  You would be one of at least three community representatives on the steering committee.

Interested applicants please submit a one-page letter of interest and indicate how your previous and current experiences/knowledge would allow you to contribute to the group.

Email your letter of interest to info@wncdec.com.

Questions can be addressed to Dr. Joseph Fox at (828) 421-7580.

WNC Diversity Engagement Coalition Professional Leadership Course

What to expect

· You will help organizations in this community be more diverse-friendly

 

· You will help define what inclusiveness looks and feels like

 

· You will learn practical tips and skills to help you navigate the workplace

 

· You will learn how to better sell yourself

 

· You will learn how to make connections in your organization and community that advance your career

 

· You will learn how organizations work…what it takes to get promoted, how to ask for help, etc

 

· You can be a mentor or friend to someone else

 

· You will shape a more diverse-friendly professional community

For more information...